T-Mobile will no longer offer BlackBerry 10 devices in stores

T-Mobile US confirmed that it will no longer stock BlackBerry smartphones in its retail stores. Going forward, customers who wish to purchase a handset from the Canadian company will have it shipped to them instead.

T-Mobile has taken the measure because of drastically slowing BlackBerry sales. According to David Carrey, T-Mobile’s executive vice president for corporate sales, “keeping stock in the retail distribution system was inefficient.”

BlackBerry smartphones will still be on display in T-Mobile stores. Customers who want one will simply have to be a bit patient.

T-Mobile’s change of retail strategy adds further to BlackBerry’s woes. Last week, the company announced that it will lay off 4,500 people and lose almost a billion dollars due to a massive stock of unsold devices.

Source | Via

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