According to shipment info gathered by the analysts over at Canalys, Apple's smartphone share in China is at 4.8% with a total of 4.3 million device shipments. As a result, Apple has fallen from the fifth down to the seventh overall spot in the manufacturer's ranking for Q3 2013.
| Vendors | Shipments | Market share |
| Samsung | 15.5 | 17.6% |
| Lenovo | 10.8 | 12.3% |
| Yulong | 10.7 | 12.2% |
| ZTE | 7.7 | 8.7% |
| Huawei | 7.5 | 8.6% |
| Xiaomi | 4.4 | 5.0% |
| Apple | 4.3 | 4.8% |
| Others | 27.1 | 30.8% |
Xiaomi managed to edge out Apple by shipping 4.4 million units. The company has just unveiled its quad-core Red Rice (or Hongmi), which at €99 costs only a fraction of the iPhone price, and will allow it to gain even more ground in the next quarters.
Samsung posted a solid 15.5 million shipments, which allowed it to take first spot with 17.6% market share. Lenovo took the second spot with 10.8 million shipped units and 12.3% market share - barely outpacing another local maker, Yulong.
If rumors are to be trusted, Apple may really need a cheaper iPhone 5C to tackle emerging markets, even if it means lowering its profit margin.
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