Multi Screen Media, a part of Sony Pictures Television, has launched KBC official mobile application along with a dedicated website (kbcsony.com).
As per a press release issued, the digital platforms are packed with a host of rich and immersive video content, exciting features, games and users also stand the chance to win Apple iPADs.
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Like the website, this official mobile gaming application provides users with a complete real-like experience, just like playing KBC as the hot seat contestant. Users can use all lifelines, score points and grow up the money tree and share scores on Facebook and Twitter. The app also comes with features like "Globe Quiz" and Insta Hot Seat.
This is a paid application and is available at USD 0.99 at both Apple and Android stores.
Speaking on the launch, Nitesh Kripalani, executive vice-president - new media, business development and digital/syndication at Sony Entertainment Network commented, "Kaun Banega Crorepati is undoubtedly one of the most admired and loved game show on television today. The popularity quotient is huge and the fan base is getting bigger every year. Our digital platform is especially designed to give our users much more than what they can get from their television sets - a whole new immersive on-demand second screen experience right at their fingertips."
"The idea is to bring the KBC experience up close and personal, across multiple platforms, be it mobile, tablet or online", he added.
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