World's No 1 smartphone maker, Samsung has now joined hands with BlackBerry to bring the later's BlackBerry Messenger (BBM) service for its Galaxy range of devices. Notably, BlackBerry is expected to launch the BBM service on Android and iOS platforms this year itself . However, by this move, Samsung is perhaps hoping to give some early mover advantage to its Galaxy range of devices.
The app will be available from the Google Play store and will be a part of the Samsung messaging hub as well.
Announcing the partnership, Samsung Electronics' Africa vice president and chief operating officer, George Ferreira said: "At Samsung we are all about collaboration, innovation and driving consumer experience based on choice, value and customization to suit every lifestyle. As such, bringing a top tier messaging service such as BBM is another way that we are expanding the catalogue of our messaging services and offering customers an amazing way to stay instantly connected with colleagues, friends and family."
The BBM application for Samsung Galaxy devices will first be made available in Africa and gradually in other parts of the world but Samsung has not cited any particular reason for the same. Samsung has also not said much about the BBM service that is to be made available for Galaxy devices.
However, as reported earlier, the BBM Android version is expected to bring chatting facility with multi-person chats and voice note sharing or voice messaging. Along with that the applications will also include BlackBerry Groups, where BBM users would be able to set up groups of up to 30 people and share calendar, photos, files and more with rest of the participants in one go. So all in all the BBM application aims at competing with Whatsapp and other similar apps.
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