Stephen Elop just announced the new Nokia Asha 501 on the stage of the Nokia press in India. It’s the first product of the new generation Ashas with a brand new platform. The design is inspired by Lumia and Nokia picked red as the signature color.
The new Asha platform is based on the Smarter Phone acquisition Nokia made a few years ago. The new interface focuses on swipe events and a new feature called Fast lane.
Nokia Asha 501
The Nokia Asha 501 is made of only two parts to make it more durable. The back is removable to access the microSIM, the pre-installed 4GB microSD card (up to 32GB supported) and the battery.
The phone packs a 3" QVGA capacitive touchscreen on the front and a 3.2MP fixed-focus camera on the back.
The new Asha platform is a grandchild of the MeeGo OS. The phone wakes up with a double tap. It features two home screens - one is Fast lane, the other one is the app drawer.
Fast lane promises to show your present and your past. Present includes currently running apps (yes, multitasking, hell froze over), while Past shows messages and other notifications you’ve received.
The 501 focuses on 2G connectivity as large parts of emerging markets still rely on the slow mobile Internet. To help with that, Nokia expanded the Xpress functionality on S40. The Asha 501 features Wi-Fi connectivity for faster local connectivity. 3G-enabled Asha 5xx phones will launch later.
The new Nokia Asha will be a very social platform with Facebook, Foursquare, Linkedin, Twitter, Youtube and more will be available out of the box.
There's going to be a dual-SIM version too. The second SIM card is exchangeable without having to remove the battery, a feature Nokia was keen to point out is unique to them.
The Nokia Asha 501 measures 99.2 x 58 x 12.1mm and weighs 98g.
The new Asha platform is hugely efficient - the 501 features up to 17 hours of talk time and 48 days of standby.
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