Kantar: iOS gaining at the expense of Android

Kantar Worldpanel, a popular research agency has recently put out a report on mobile OS popularity. It covers major Europe, US and Asia markets and crunches usage numbers from September, October and November 2014 and it happens to show a shrinking gap between Android and iOS.

According to the data in the US Google's OS had 48.4%, which is a 2.1% drop from the same period a year earlier, while Apple's iOS showed an increase of 4.3%, putting it at 47.4%, just a hair behind Android. The analysis goes on to real that Windows Phone retained its usual third place for the month in question with 3%, compared to 4.7% back in November 2013.

In Europe the picture is quite different with Android gathering 66.8% and iOS - 23.8%. Even though the difference is much wider the popularity growth of the Apple is still evident. All of the stats can be vied in the table below.

Germany	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change		USA	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change
Android	74.7	70.1	-4.6		Android	50.4	48.4	-2.0
iOS	17.3	21.4	4.1		iOS	43.1	47.4	4.3
Windows	5.7	7.1	1.4		Windows	4.6	3.0	-1.6
Other	2.3	1.4	-0.9		Other	1.9	1.2	-0.4
GB	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change		China	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change
Android	56.4	49.7	-6.7		Android	78.6	80.4	1.8
iOS	30.3	42.5	12.2		iOS	17.0	18.1	1.1
Windows	10.6	7.0	-3.6		Windows	2.7	0.6	-2.1
Other	2.7	0.8	-0.7		Other	1.7	0.9	-0.5
France	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change		Australia	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change
Android	65.5	68.3	2.8		Android	55.1	45.0	-10.1
iOS	18.6	20.8	2.2		iOS	35.0	44.9	9.9
Windows	12.9	9.8	-3.1		Windows	6.9	8.0	1.1
Other	3.0	1.1	-0.6		Other	3.0	2.1	-0.3
Italy	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change		Japan	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change
Android	67.9	68	0.1		Android	30	42.4	12.4
iOS	11.0	17.0	6.0		iOS	69.1	53.8	-15.3
Windows	16	12.7	-3.3		Windows	0.0	0.4	0.4
Other	5.1	2.3	-0.5		Other	0.9	3.4	2.8
Spain	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change		EU5	3 m/e Nov 2013	3 m/e Nov 2014	% pt. Change
Android	87.8	85.9	-1.9		Android	69.9	66.8	-3.2
iOS	6.5	9.7	3.2		iOS	17.5	23.8	6.3
Windows	4.4	4.1	-0.3		Windows	9.8	8.3	-1.5
Other	1.3	0.3	-0.8		Other	2.8	1.2	-0.6

The change in trends are easily explained by the fact that the period coincides with the release of the Cupertino-based company's latest smartphone lineup - the iPhone 6 and iPhone 6 Plus, which have been selling like hot cakes ever since their release. We are yet to see if the Android flagships will be able to regain some of the lost ground in the first half of next year

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