Micromax will release devices in Russia and Romania this year

The Indian manufacturer of Android smartphones Micromax will launch its devices in Russia and Romania by the end of this year. Already a top-tier performer in its home market, the company aims to become a global hardware brand according to its co-founder Rahul Sharma.

Micromax has already set up shop in Russia, with employees lured from rival companies. The manufacturer will launch a couple of products designed specifically for the local market. The Russian company Yandex has partnered up with Micromax on app level.

The large ambitions of Micromax shouldn’t catch anyone by surprise. The company recently hired none other, but Hollywood A-list actor Hugh Jackman as a spokesperson. Mr. Jackman’s first promotional appearance included the freshly announced Micromax Canvas Turbo.

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